1
BlackEyePatch
TokyoTokyo label founded in 2012, best known for the Handle With Care label graphic that turned a shipping sticker into a logo.
181 new this weekSee the drops →
Your next favorite brand is in here.
The brand sites can only show you themselves. This page is the opposite: one spotlight a month, the rising labels that are actually putting product out this week, cult names most people have not heard of yet, and everything we added recently. Star any of them and it pins to your home page.
Brand of the month
October 2026Los Angeles · Rising
Hellstar
Founded in 2020 by Sean Holland in Los Angeles. Hellstar's flame and star graphics on heavyweight hoodies and tees spread through athletes and rappers, and drops land suddenly with little warning. Retailers list an adidas Megaride collaboration for 2026.
Hellstar's adidas Megaride S2 collaboration is listed for October 10 at Lapstone & Hammer. A good month to read the primer before the drop.
Rising, and active this week
Younger labels ranked by how much new product they put in their own stores in the last 7 days2
Thrills
Byron BayFounded in 2011 in Byron Bay, Australia.
75 new this weekSee the drops →
3
Olaf
AmsterdamOlaf Hussein's Amsterdam label, founded in 2014.
64 new this weekSee the drops →
4
Babylon LA
Los AngelesLos Angeles label founded in 2014 by Lee Spielman of the band Trash Talk.
15 new this weekSee the drops →
5
Satisfy
ParisParis running brand founded in 2015 by Brice Partouche.
14 new this weekSee the drops →
6
Wind and Sea
TokyoFounded in 2018 by Takashi Kumagai in Tokyo.
12 new this weekSee the drops →
7
Better Gift Shop
TorontoToronto label founded in 2017 by Avi Gold.
12 new this weekSee the drops →
8
Amongst Few
DubaiDubai label founded in 2013, one of the first streetwear brands from the Gulf.
11 new this weekSee the drops →
Brands to watch
Underground and cult labels: small runs, loyal followings, no marketing budgetDertbag
ConnecticutFounded in 2009 by Philip Post in Connecticut while he was still in school.
3 new this weekLimosine
United StatesA skateboard company and apparel label founded in 2020 by Karl Watson and the Chrome Ball crew.
Quiet this weekFrog Skateboards
New YorkFounded in 2014 by Chris Milic.
5 new this weekCherry Los Angeles
Los AngelesLos Angeles label built around vintage-style graphic tees, trucker hats and sweats with a California-nostalgia streak.
4 new this weekReal Bad Man
Los AngelesAdam Weissman's Los Angeles label, started in 2018.
Quiet this weekWKND
Los AngelesA Los Angeles skateboard company founded in 2014 by Grant Yansura and the WKND crew.
1 new this weekQuasi
Columbus, OHColumbus, Ohio skateboard company founded in 2014 by Chad Bowers after Alien Workshop.
1 new this weekGX1000
San FranciscoSan Francisco skate company founded by Ryan Garshell, born from hill-bombing videos.
Quiet this weekPolar Skate Co.
MalmöFounded in 2011 by Pontus Alv in Malmö, Sweden.
1 new this weekGarbstore
LondonFounded in 2007 by Ian Paley in London, sold from the Couverture & The Garbstore shop in Notting Hill.
49 new this week12Lunes
ParisAn independent French label that moves at its own pace, with its own codes and a small, engaged community.
Quiet this weekDeath & Friends
United KingdomUK underground label doing punk, tattoo-flash and trash-TV graphics on tees, hoodies and hats.
Quiet this weekDrop Dead
SheffieldSheffield alternative label founded by Oli Sykes of Bring Me The Horizon, with a long heritage in the UK alt and skate crossover scene.
1 new this weekLong Clothing
LondonLondon label known for occult-leaning, monochrome alternative streetwear, from oversized tees to cloaks.
Quiet this weekOrganic Garmentz
New YorkRun by the designer known as Doctor Garmentz, this New York label is known for the Tie Hat, tie-waist pants and a bi-fold wallet shaped like a NYC traffic ticket.
6 new this weekAdded in October 2026
153 brands tracked · new names every monthROAItaly · footwearDiemmeMontebelluna · footwearLe Coq SportifRomilly-sur-Seine · footwearEwing AthleticsUnited States · footwearKarhuHelsinki · footwearRick OwensParis · establishedComme des GarçonsTokyo · establishedIron HeartJapan · establishedPorter ClassicTokyo · establishedN.HoolywoodTokyo · establishedChallengerTokyo · establishedOrganic GarmentzNew York · underground
By scene
Every rising and underground label, grouped by where it comes fromUnited States 23 brands
HellstarLos AngelesWho Decides WarNew YorkNahmiasLos AngelesLost IntricacyNew YorkCrenshaw Skate ClubLos AngelesBandit RunningNew YorkTombogoLos AngelesBabylon LALos AngelesSupervsnLos AngelesGreedy UnitNew YorkScuffersSpainMinted New YorkNew YorkDertbagConnecticutLimosineUnited StatesFrog SkateboardsNew YorkCherry Los AngelesLos AngelesReal Bad ManLos AngelesWKNDLos AngelesQuasiColumbus, OHGX1000San FranciscoDeath & FriendsUnited KingdomDrop DeadSheffieldOrganic GarmentzNew York
Europe 30 brands
Cole BuxtonUKDrama CallManchesterMowalolaLondonArte AntwerpAntwerpPop Trading CompanyAmsterdamDrôle de MonsieurDijonOlafAmsterdamSatisfyParisSports BangerLondonIuterMilanLabrum LondonLondonAvnierParisWasted ParisParisCarne BollenteParisLast Resort ABMalmöKiko KostadinovLondonStepney Workers ClubLondonRombautParisNicholas DaleyLondonBianca SaundersLondonAhluwaliaLondonSaul NashLondonStefan CookeLondonParia FarzanehLondonFilling PiecesAmsterdamHumanWithAttitudeParisPolar Skate Co.MalmöGarbstoreLondon12LunesParisLong ClothingLondon
Asia 5 brands
Canada 2 brands
Latin America 1 brands
Africa & Middle East 2 brands
Australia 1 brands
Looking for the established names? They are on the clothing and sneakers pages.