Founded in 2011 by Ronnie Fieg in New York.
New to drops? Read this first.
Ten minutes of context so the rest of the site makes sense: what a drop is, how buying works, the weekly rhythm, and where to begin if you do not know the brands yet.
How buying actually works
1. Know the time.
Brands announce on their own site or Instagram, often only a day ahead. The home page collects those announcements and the schedule shows each brand's usual slot.
2. Be ready before it starts.
Make an account on the brand's store, save your address and card, and open the product page a few minutes early. Hyped pieces sell out in under a minute.
3. Prefer raffles for sneakers.
For limited sneakers, enter the draws at the shops on the sneakers page. You will not beat bots on a first-come release, but raffles are random.
4. Watch for restocks.
Most apparel comes back, sometimes within days. The live feed shows what each store published in the last week, including quiet restocks.
The weekly rhythm
Brands with a fixed day, from their own announcementsEight brands to learn first
Each page has a short primer and the live feedFounded in 1994 by James Jebbia as a skate shop on Lafayette Street in New York.
London skate brand founded in 2009 by Lev Tanju.
Started in the early 1980s by Shawn Stussy, a surfboard shaper in Laguna Beach who signed boards with the scrawl that became the logo.
A Bathing Ape was founded in 1993 by Nigo in Harajuku, Tokyo.
Founded in 2014 by Teddy Santis in Queens, New York.
Founded in 2013 by Jerry Lorenzo in Los Angeles.
Carhartt Work In Progress is the streetwear arm of the 1889 American workwear company, started in 1989 by Edwin Faeh in Europe.
Words you will see
- Drop
- A scheduled release of new product, usually at a set day and time. Most of the brands here drop on a weekly or seasonal rhythm rather than restocking continuously.
- Collab
- A product made by two brands together, such as a Kith and New Balance shoe. Collabs are usually smaller runs than either brand's normal line, which is why they sell out first.
- Raffle or draw
- Instead of first come, first served, the shop takes entries for a few days and picks winners at random. It is the fairest way to buy a hyped sneaker at retail and is how most of the shops on the sneakers page sell limited pairs.
- FCFS
- First come, first served. The product goes live at a time and whoever checks out first gets it. Have an account, saved address and payment ready before the time.
- Retro
- A re-release of an older sneaker design, like an Air Jordan 1 in its original 1985 colorway. Retros are the backbone of sneaker release calendars.
- GR
- General release: a shoe made in large numbers and sold at many shops. If a shoe shows up at several shops on the sneakers page, it is probably a GR and you do not need to panic.
- Restock
- A product that sold out and is put back on sale, sometimes announced, sometimes not. Brand stores restock more often than people expect, which is one reason a live feed helps.
- Resale
- Buying a sold-out item from another person through a marketplace, usually above retail. Everything on this site links to the brand or shop itself at retail price; we do not list resale.
- Cook group
- A paid community that shares release information and tools, mostly for resellers. You do not need one to buy for yourself.
- ET
- Eastern Time. Most US brands schedule drops in ET, so this site shows every time in ET and adds your local time next to it when you are elsewhere.